British producer Sonic Soul Orchestra gets set to launch his new record label, People Watching, as he joins forces with regular collaborator and soulful diva, Kathy Brown, on 'Good Inside'. Kicking off the label with soulful vibes and production, the track opens with a vocal from Kathy before launching into a groove packed with uplifting brass stabs, strings, and soulful beats, providing the backdrop for Kathy’s love song.
The package also includes an edit from SSO’s editor and remixer S.K.O.D., who brings his soulful house finesse to the song, injecting a piano breakdown before jumping back into the groove.
The track marks a new start for Sonic Soul Orchestra, while further cementing the chemistry and charisma he and Kathy Brown bring to dancefloors.
Sonic Soul Orchestra: “People Watching is rooted in the spirit of early house music culture, drawing from the core elements that made (and continue to make) the scene such an uplifting, inclusive, and addictive place to be. At its heart, our new label is about capturing feeling: well-being, togetherness, and the full emotional spectrum that dance music holds, from joy to melancholy and everything in between. I’m really excited to share this brand-new space for all the quality music we have lined up!”
After years spent touring with pop and rap artists, DJ/producer JP Firmin, aka Sonic Soul Orchestra, reconnected with house music during COVID. What began as studio exploration quickly turned into a wave of productions, unleashing various original productions and remixes on labels such as SoSure Music, Midnight Riot, Black Riot, Quantize, King St, Groove Odyssey, IAH, Love To Be, LW Recordings and more.
With that momentum came the decision to step back into the record label space, with this spring hailing the launch of the new imprint, People Watching, a platform built to ‘document and contribute to house music culture in its truest form.’
Originally hailing from South Carolina, Kathy Brown originally found fame as the chart-topping lead singer of the group Praxis before having US dance hits on her own. In 1999, she climbed to #4 on the Hot Dance Music/Club Play chart with ‘Joy’, and in 2004, she was the credited lead vocalist on Soul Central's ‘Strings Of Life (Stronger On My Own)’, a track that samples Rhythm Is Rhythm's 1989 classic.
Over the years, she's featured on dozens of house and club singles and has possibly become one of the best-loved voices in house music. Working alongside Sonic Soul Orchestra, Kathy has released tracks such as ‘Need You’ and ‘So Into You’.
Sonic Soul Orchestra Ft Kathy Brown 'Good Inside' (Incl. S.K.O.D. Edit) is out today on People Watching.
© justaweemusicblog.com
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