Last Friday, 15 March, Above & Beyond celebrated World Sleep Day by partnering with Pandora to take over Sleep Radio, bringing an exclusive sleep experience to Pandora listeners. The World Sleep Day takeover featured a bedtime story read by Above & Beyond’s Tony McGuinness (“Jack and the Beanstalk”) and a Above & Beyond curated playlist of songs good for sleeping on Pandora’s Sleep Radio.
The playlist included selections from the Anjunadeep, Reflections, and Anjunabeats labels and the group’s ‘Flow State’ album. Their tracks are featured in all ’Sleep’ modalities and playlists on Pandora. The campaign is also the subject of an animated billboard appearing in Times Square, NYC.
Angus Maxwell, Director of Streaming and Promotions at Involved Productions: “We are delighted to have this opportunity with Pandora, not only to take ‘Flow State’ into its next chapter but also to showcase our wider repertoire of ambient music and incredibly talented artists. This has been a huge focus for us in the last two years, and 2024’s ‘World Sleep Day Partnership’ feels like the perfect opportunity to celebrate and showcase that… while hopefully providing a suitable soundtrack and story to a good night’s sleep.”
© justaweemusicblog.com
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