Whether through his productions, live sets or weekly A State Of Trance radio show, Armin van Buuren is possibly known as someone who aims to amplify the magic of the moment whenever it’s needed. Now the Dutchman has just launched a ‘feel-good’ Christmas commercial starring himself and his own freshly designed Christmas sweater.
Shot in his hometown of Leiden, the Netherlands, the commercial is intended to give the ultimate Christmas vibe. Soundtracked by the Christmas version of his and Josh Cumbee’s 2017 single ‘Sunny Days’ (officially titled ‘Christmas Days’), the video tells a story that aims to give viewers exactly the right kind of shivers. The limited-edition sweater that stars in the video features either All I Want For Christmas Is Trance or Armin van Buuren Is Coming To Town on the back, and is exclusively available in his official webshop.
Armin van Buuren: “I’ve always wanted to do something special with Christmas. I love how that magical feeling brings out the best in people and promotes kindness in a world that could always use more good intentions. I hope the Christmas commercial will put a smile on people’s faces and that the Christmas sweater will make everyone feel warm and fuzzy, inside and out. I know it’s a bit too soon, but I’d like to wish everyone a very trancy Christmas and a happy and healthy new year.”