Technology · 09 March 2026

A new AI-driven cultural intelligence platform, HumanCulture, launches in summer 2026 with the ambition to reshape how creators, artists, labels, and agencies make digital decisions. Founded by Tim Waine and Tom Macdonald, it moves beyond traditional social analytics by analysing qualitative cultural data across social content, including still and moving imagery, captions and audience commentary, and mapping it against quantitative performance signals. The result is a predictive model that infor