Berlin-based techno artist Stella Bossi recently announced the launch of her new label, ERNA Tracks, a home for high-energy electronic music and emerging creative artists across the scene. The label’s first release, ‘TIME’, drops on 19 June and serves as the opening statement, an emotional vocal techno track with a clear message that aims to set the tone for what is to come.
Stella has possibly established herself as one of the most recognisable artists in contemporary techno, and is apparently known for combining hard-hitting productions with a strong artistic persona that extends far beyond the DJ booth. She has built an international following, including a community of more than one million followers across social media platforms.
This new label gives her a platform to develop her creative world independently, from music and visuals to events and the community that has grown around her.
Stella Bossi: “ERNA is more than a label. It’s a character, a mood and a world people can become part of.”
Alongside the label launch, she continues her tour schedule with performances across Europe and South America, including London, Buenos Aires and Istanbul.
© justaweemusicblog.com
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