Last Wednesday night at Melkweg, Oliver Heldens marked a milestone for his imprint Heldeep Records with a 10-year anniversary showcase during Amsterdam Dance Event (ADE). The event brought together fans, artists, and label friends for a night that reflected both the label’s history and its continued role in modern dance music.
The evening opened with a warm-up set from Tollef, followed by a steady progression of energy through performances by Lee Foss and Tchami. The night’s biggest surprise came when Heldens was joined on stage by Tchami and Don Diablo for a first-ever back-to-back-to-back set.
Heldens later returned for a solo performance that traced his own evolution over the past decade—from his breakout moment with ‘Gecko (Overdrive)’ to his deeper, more techno-influenced work as HI-LO. The night concluded with Chocolate Puma, whose closing set served as a reminder of the Dutch scene’s longstanding influence and its connection to the label’s identity.
Founded in 2015, Heldeep Records began as Heldens’ personal creative outlet. Over the past 10 years, it has apparently released hundreds of tracks across house, tech house, and melodic techno, amassing billions of streams and hosting events from Miami to Tokyo.
Oliver Heldens: “Heldeep has always been about creative freedom and connection. Celebrating 10 years surrounded by so many friends and supporters means a lot. I couldn’t think of a better place to do it than Amsterdam during ADE.”
© justaweemusicblog.com
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