Pacha Group recently announced the appointment of Pete Tong to its new board of directors, signalling another next step in the company’s quest to grow the brand globally whilst protecting its roots. Pete’s appointment coincides with a major remodelling of Pacha Ibiza, which will see the clubbing experience ready to return ‘bigger and better in 2021’. The changes include an expansion to the dancefloor space, a new DJ booth, the latest audio and visual technology, and a refreshed design that aims to encapsulate a relaxed bohemian Ibiza.
Pete Tong: “When Pacha approached me with this opportunity I couldn’t say no. While many people know the name, not many really know its real influence on music and nightlife over the last 50+ years. Pacha has been a glamorous and hedonistic meeting place for generations of global jet setters and music lovers, from the ‘60s through to now. It was instrumental in introducing house music to Europe; it has hosted the world’s best DJs and inspired countless others. As the brand evolves into a global hospitality company, I wanted to be part of exporting its true spirit. God knows, we all need it right now.”
2021 will be a landmark year for Pacha Group as begins its expansion to several new markets. First to open in the planned global pipeline is Casa Pacha Formentera (Spring 2021), an intimate retreat focused on holistic and transformative rituals. The new opening will be followed by locations throughout Europe and the US in the coming years.
The group plans to join luxury resorts, bohemian casas, beach clubs and urban hotels under the founding Pacha philosophy of connection and artistry. The company’s existing properties include Destino Pacha Resort, Lío Cabaret & Club, The Pacha Hotel (reopening in 2021 following a major renovation) and the Pacha Nightclub.
The expansion comes in part from a partnership with Reuben Brothers, global players in investment and real estate, and is coupled with the arrival of senior management, headed up by CEO Nick McCabe, formerly of lifestyle brand Hakkasan, and a new board of directors featuring experts across industries, including Pete Tong.
Nick McCabe: “Pacha, which saw its first party in 1967, has been a byword for Ibiza and its history; its culture, music, and acceptance, and creativity. We feel passionately that this is the right time to spread the philosophy of the island globally and connect our experiences to more people in more ways. A key part of this evolution is how we tangibly bring this feeling to other places – what will guests feel when they walk through the door, how do we ignite all their senses? Music is Pacha and it is essential we get this right. With Pete’s knowledge and guidance, we are confident we will.”