Ibiza’s Pukka Up, have launched a brand new range of clothing for the 2014 season in collaboration with street wear fashion brand, Your Own – Y-O. The new collection called ‘YO Going Global’ features a selection of women’s and menswear, embellished with the Pukka Up and YO branding. Y-O is the brain child of Anthony and Chris Donnelly who decked out the likes of Amy Winehouse and Pete Doherty in their iconic Gio-Goi range.
Drawing on their experience, they launched Y-O to be more than just a fashion line already worn by the likes of Luther actor, Idris Elba. The range is about lasting design with great fit, drawing inspirations from hedonistic sunsets and Balearic Beats. With six exclusive items in the YO Going Global collection retailing from £14, the Pukka Up range has been designed with the clubber in mind.
The men’s range consists of the Easy Vest – an oversized, loose fit and scooped neck vest, featuring the original Y-O and Pukka Up branding, and also the Men’sAOP Tee – a cotton, crew neck tee with an all over Y-O and Pukka up repeat print branding and rolled sleeves.
The women’s collection includes the Ladies Crop Tee cotton vest featuring the Y-O and Pukka Up branding on the front and cropped sleeves, and also the Ladies Sport Short in cotton again featuring the Pukka Up branding to the front and Y-O branding on the back finished with contrast edging and branded drawstrings.
The ranges is available now from www.pukkaup.com and in reputable Ibiza outlets, including the Mambo and Itaca shops and on board Pukka Up boats.