David Guetta

The  World  Needs  More___


David Guetta, together with the United Nations and international aid organisations recently launched a music video for the  new  track  ‘One  Voice’,  in  support  of  “The  World  Needs  More___”  campaign  to  raise   funds for humanitarian emergencies. The track and video were penned and performed for the campaign by music artist Mikky Ekko.

The music video was projected onto the exterior of the iconic United Nations Headquarters building in New York during a special launch event attended by United Nations Secretary-General Ban Ki-moon, Under-Secretary-General Valerie Amos, David Guetta  and  many  of  the  campaign’s  key  partners  and  supporters.


“The  World  Needs  More___”  campaign  enables leading brands to sponsor a word they believe the world could use more of. Each time these words are shared on Twitter or through the campaign website www.theworldneedsmore.org, US$1 is unlocked to support aid efforts  in  the  world’s  most  underfunded  crises,  literally  turning  words  into action. The campaign was launched on World Humanitarian Day, 19 August, and the video is being launched now to raise funds that can go directly to ease the devastation and loss caused by Typhoon Haiyan in the Philippines.


David  Guetta  produced  the  video  especially  for  the  United  Nations. 

The World Needs More__
The World Needs More__


David Guetta: “Music  is  a  powerful   way to connect and  to  bring  people  together. Together  we  can  use  our   voices to make a real difference for people in need around the world. I am so honoured to be part of this campaign. If we can make a change just by saying what the world needs now and raise money to help the UN – wow.  That’s  incredible.  I  want  the  video  to  show   just what the UN does to help people and use my community to share this – and them with  their  friends.  I collaborate  in  my  music;  I  want  us  all  to  collaborate  in  this.”  

“We  know that humanitarian needs are growing and that if we are to meet those rising needs we must do things differently,”  said  Valerie Amos, UN Humanitarian Chief.  “We need more partners and supporters. This campaign is a chance to do just that and we are grateful  to  David  Guetta  for  lending  his  voice  and  talent  to  this  cause.”


The music video was directed by Michael Jurkovac together with advertising agency Leo Burnett New York.


The mission of the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) is to mobilize and coordinate effective and principled humanitarian action in partnership with national and international actors broadcast in real time through Livestream via David Guetta’s Facebook page. Following  the  music  video’s  debut, the building was used as the backdrop for an interactive Twitter wall, becoming the canvas for tweets from around the globe. David Guetta has 47 million Facebook followers and 16 million on Twitter, making him one of the most followed people in the world.

© justaweemusicblog.com

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