
In celebration of its 25th anniversary and the launch of Anjunachill (rebranded from Reflections), the Anjuna label family is unveiling a brand refresh for 2025. With the design of its own typeface, 'Decima Sans,' and the 'Anjuna A' at its core, the refreshed identity honours its heritage while establishing a versatile design foundation for the label's future growth.

Alongside longstanding flagship imprints Anjunabeats and Anjunadeep, Anjunachill is keeping the brand's ethos with emotive and melodic music at its core. It lives in the worlds of ambient, downtempo, and chillout - genres with a rich, intertwined history with dance music and the Anjuna brand itself.
The new label is the latest chapter of a journey that began with Above & Beyond at Burning Man in 2014. Following a spontaneous sunset yoga set on the Robot Heart stage, this transformative experience sparked the creation of their dedicated yoga and meditation album, ‘Flow State.’
Following ‘Flow State,’ in 2020, the first EP in a new chillout series, ‘Reflections Vol. 1,’ was released on Anjunadeep. This marked a pivotal moment in establishing a dedicated home for Anjuna’s chillout catalogue. Officially launched in May 2022 as Reflections, the label was a standalone space for ambient and downtempo music.
Over the past three years, the Reflections label has released over 250 recordings from 70+ artists, amassing over 150 million streams. The label has released albums from Mark Barrott, Cephas Azariah, Yotto, and Croquet Club, receiving coverage from Pitchfork, Resident Advisor, and BBC Radio 6 Music. Now, Anjunachill carries the torch, aimimg to champion, discover, and nurture some of the finest talents in ambient, downtempo, and neo-classical music.
Artist priorities for 2025 include Cephas Azariah, Mark Barrott, and newcomers Planet of Souls. Planet of Souls is the new downtempo alias of producer Paul Rogers (NERD, Gorillaz, and Pete Tong) and close friend Tom Barlow, a sound design master. It also welcomes new additions to the label, including Anjunadeep’s Luttrell, Steven Weston, BAILE, and Cornelius SA, Anjunabeats’ PROFF, as well as new faces in the form of South African duo Ad Harmonium and British producer Toutounji.
The label’s first release was Above & Beyond’s new single, ‘Shall We Begin.’
© justaweemusicblog.com
Write a comment